I want you to do less to your skin. I believe most people use too many products with too many ingredients, too often. This interferes with the skin’s own processes of growth and repair, which long-term, causes the skin to deteriorate and become unbalanced. My skincare respects our own natural processes of rejuvenation and encourages our skin to work for itself again; the aim is to use fewer products over time not more, and not to rely on products to make our skin look good.